Business culture in Serbia

Serbia is a kind of crossroads of Europe. The shortest roads connecting Western Europe and the Middle East run through this country. This geographical feature became one of the reasons for the tragic fate of this Balkan land, which from time immemorial served as a bait for all kinds of aggressors and occupiers. The complex historical path of Serbia left an indelible mark on the character of its people, which can be easily traced to this day.