The economic restrictions imposed on our country, the disruption of supply chains, the reorientation of export and financial flows are forcing Russian businesses to look for new opportunities in the markets of the Middle East and Central Asia. Most entrepreneurs see Turkiye as a promising destination for relocation or scaling. Convenient geography, strengthening trade and economic ties, a mature market — all this attracts entrepreneurs and start-ups from Russia. But not everything is as simple as it might seem at first glance.