Online payment platform for mobile phone, internet, and digital services in Turkmenistan

An online payment platform for mobile phone, internet, and digital services in Turkmenistan is for sale. This is an existing, profitable business with a stable cash flow and a large customer base. The platform's website is the number one service for paying for mobile communications on the Turkmen market.

Service operating model:

• The website features the main mobile operators and internet providers in Turkmenistan.
• Clients (the majority are Turkmen migrants abroad) pay for services using bank cards from any country and a number of connected payment aggregators.
• Service providers pay the service a commission for each payment and also pay a commission for the connected client.
• Most payments are fully automated (including through service provider APIs).

Key metrics:

• Average turnover: over $400,000 per month.
• Net profit: up to $70,000 per Month
• Active customers: ~18,000 per month (a total of about 57,000 customers have made purchases on the site over the course of its existence).
• On average, about 1,700 customers place orders per day (including new and repeat customers).
• Transactions: ~1,800 / day (an average of about 60,000 orders per month).
• Team: 4 operators maintaining the site 24/7 (each with a salary of $500, total payroll costs of $2,000 per month).
• Basic expenses: ~$3,000 per month (payroll costs plus service fees).

Positioning and competitive advantage:

The service was the first to fully automate payments for all operator and provider services. Small competitors have since entered the market, but it's extremely difficult for them to establish a niche because our customers are already accustomed to our service and are highly loyal. Our primary audience is Turkmen migrants (in Russia, Turkey, the EU, and elsewhere), who tend to be conservative and have low levels of digital literacy. Thanks to this, once customers start using our website, they rarely switch to new players. Therefore, the buyer receives a stable, competitive, and guaranteed profitable business, where stable profits are ensured by long-term customer loyalty and high repeat orders.